Since its formation in October 2022, Honey has secured 24 sites that will deliver 3,163 homes with a combined gross development value of 拢917m.
The business employs 107 people across two operating regions, Yorkshire and Central, which have their head offices in Sheffield and Leeds respectively.
To create the structure for further growth, Chris Coley has been promoted to group managing director while Luke Herring steps up to the position of regional director. At the same time, Chris Clingo has been hired from Keepmoat as managing director for Yorkshire.
Chris Coley, who was previously managing director, now has overall responsibility for the operational delivery of Honey鈥檚 developments across both its operating regions.
With a 22-year career in house-building, Chris Clingo joins from Keepmoat Homes where he was a regional managing director. At Honey, he is tasked with overseeing and growing the housebuilder鈥檚 development activity across its Yorkshire region.
Luke Herring joined Honey two years ago from Vistry and has been promoted from land director. In his new role, he is responsible the growth and delivery of Honey鈥檚 development activity across the house-builder鈥檚 Central region.
Honey is backed by private equity firm Alchemy Partners and its Alchemy Special Opportunities Fund IV which has 拢937m of committed capital. It is led by former Avant Homes chief executive Mark Mitchell, who previously worked with Alchemy at Avant Homes before it was sold to new owners in April 2021.聽
Mitchell said: 鈥淭o accelerate our sustainable, profitable growth plans across Yorkshire and the Midlands, we need to have the right senior people in place. These three appointments are key to achieving our ambitions. As individuals, they each possess excellent experience and have the drive and capability to build upon the extraordinary momentum we have achieved so far.
鈥淭his will allow us to deliver more Honey homes at a faster rate than we anticipated, expanding our development footprint and further establishing our brand amongst existing and potential home buyers.鈥�
Honey is currently selling homes from 10 developments, ranging from Iris in Goldthorpe, near Barnsley, to Homes by Honey at Thoresby Vale in Edwinstowe, near Nottingham.
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