Following completion of the concrete frame and basement by a specialist contractor, EE Smith Contracts will deliver the envelope and full fit-out of the 52 Avenue Road project, which is being developed by Domvs London a joint venture with Select Group Ltd.
EE Smith’s contract is expected to be worth more than £60m.
The super-luxury residential scheme comprises three terraces of four five-storey homes, each featuring winter gardens on the roof terraces with private lift access, and views over Regent’s Park and central London.
The development also includes a basement with health and fitness amenities for residents, including a 25-metre swimming pool, gym, treatment rooms and residents’ lounge.

Completion is expected in autumn 2026.
Neil Bottrill, managing director of Leicester-based EE Smith Contracts, said: “This gives us the perfect opportunity to showcase our skills at the very top end of the fit-out industry and to develop a long-term, collaborative relationship with our new client.
“It also gives further vindication of the investment into the London office which we launched last year in order to provide a base for our Project-based staff and to further support the organic growth of the business over the coming years. We continue to see many opportunities in the high-end fit out market and we are very well placed to take advantage of that.”
Jon O’Brien, principal and founder of Domvs, added: “We are delighted to have secured the services of EE Smith following a long tender and evaluation process. The quality of their team, from top down, and the standard of their final product aligned perfectly with our ‘best in class’ values.”
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